The world of beauty is a fascinating realm where trends come and go, often in a cyclical fashion. And this summer, we're witnessing a bold comeback: the iconic 90's blue eyeshadow. It's a trend that evokes a sense of nostalgia and a reminder of the unapologetic, gritty mood of that era.
A Blast from the Past
The 90's blue eyeshadow trend is enjoying a resurgence, as evidenced by the 81% spike in searches on Pinterest. This platform, with its vast global reach, is a testament to the trend's popularity. When we think of this iconic look, one name immediately springs to mind: Kate Moss. Her oceanic eyeshadow moment at Gucci's 1996 show is an iconic image that continues to inspire. But she's not alone; Princess Diana's aqua-lined eyes and the looks of Tyra Banks, Baby Spice, and Naomi Campbell also come to mind.
A Historical Perspective
Makeup artist and Grazia Beauty Panelist LanNguyen-Grealis sheds light on the origins of blue eyeshadow, tracing it back to ancient Egypt, where it symbolized beauty and royalty. This trend has had a long and dramatic evolution, gaining momentum in the 60's, 70's, and 80's, and then returning in the 90's as a minimalist wash.
Beyond the Cult Classics
While we might associate blue eyeshadow with iconic film moments, such as Elizabeth Taylor's Cleopatra or Christina Ricci's look in Buffalo 66, its appeal extends far beyond the silver screen. Modern-day celebrities like Zendaya, Zara Larsson, and Florence Pugh have all embraced this trend, offering fresh and contemporary takes on the classic look.
The Comeback
The spring/summer 2026 fashion shows have further solidified the comeback of blue eyeshadow. Designers like Anna Sui and Marc Jacobs sent models down the runway with icy blue hues, and beauty brands are taking note. Chanel's Denim Dream collection, with its creamy blue liners and shadows, is a perfect example of how this trend is being adapted for modern tastes.
A Modern Twist
What makes this trend particularly fascinating is the way it has evolved. According to Nguyen-Grealis, improved formulations have made blue eyeshadow flattering for all skin tones. It's a playful color that can be layered and modernised with denim wash finishes, moving away from the shimmers and glitters of the past.
Tips for Trying the Trend
For those keen to try this trend, Nguyen-Grealis offers some advice. Beginners should opt for cream or gel-based products for a soft, blendable wash of color. More advanced makeup enthusiasts might prefer eye tints for a dramatic, long-lasting look.
Shop the Look
There are various products available to help you achieve the perfect blue eyeshadow look. From creamy eyeshadow sticks to iridescent shadows and palettes with a multitude of blue-toned hues, there's something for everyone.
Conclusion
The return of 90's blue eyeshadow is a fun and nostalgic trend that adds a playful element to our summer beauty routines. It's a reminder of the past, but with a modern twist, and a great way to experiment with color and self-expression.
